Digital Marketing Strategy

A survey done by Gartner in 2012 Gartner established that on average, most businesses spent an average of 10.4% of their revenue on “overall marketing activities.” These expenses both traditional and digital marketing costs.

Companies like IBM and Microsoft spend 21-23% of their revenue on marketing and sales. Check out this list of 19 publicly traded companies to see the percentage of revenue of they spend on marketing broken down by industry.

There is no one-size-fits-all answer to this question. The speed at which you see results will be based on:

• Your current status — How well does your site rank now? What is your site’s current conversion rate? What is your site’s domain authority and link profile?
• Your competition — How aggressive is your competition — are they already dominating the search engine rankings and you want to catch up? Or are you the front-runner? Are the keywords you’re interested in very competitive? From a search engine rankings perspective, competition is a critical factor to consider.
• Your budget — This determines the amount of work we can do together each month. If you have aggressive growth goals and heavy competition, you should take that into consideration when you choose your digital marketing budget.

That said, we generally see results around the six-month mark, while it’s a safe bet to count on a full 12 months to really build a comprehensive digital marketing campaign.