LinkedIn rolled out three pages updates that enable companies to facilitate extra significant communication with their viewers.
Companies can create extra participating content material with submit templates, information the path of a dialog with pinned feedback, and emphasize their most necessary values with a brand new ‘commitments’ part.
These updates have been rolling out all through the month so you might have entry to them already. In the event you’re unfamiliar with them, make amends for the most recent particulars beneath.
1. Put up Templates For LinkedIn Pages
Companies now have a better strategy to create wealthy LinkedIn web page content material with customizable templates.
Put up templates can be found straight within the LinkedIn app with out downloading further instruments.
Begin making a submit and faucet the “use template” button. Then you possibly can customize the background, select the font, add textual content, connect clickable hyperlinks, and extra.
2. Pinned Feedback
Companies can now spotlight their favorite feedback on posts by pinning them to the highest of the remark part.
In a weblog submit, LinkedIn suggests utilizing pinned feedback to maintain the dialog on subject:
“With the assistance of pinned feedback, you possibly can information the dialog you need to see on any of your model’s posts. Pinning any touch upon a submit will completely place that remark on the high of the thread, so everybody who sees the submit will see that remark first.”
You may change the pinned remark at any time to maintain the dialog flowing or shift it in a special path.
3. Web page Commitments
Companies can make the most of a brand new LinkedIn web page part devoted to highlighting firm values.
“Our featured commitments” is a brand new part of LinkedIn Pages the place your group can showcase its most necessary values for job seekers and potential companions.
You may embrace as much as 5 commitments in your featured commitments part, similar to:
- Range, fairness, and inclusion
- Profession development and studying,
- Work-life steadiness
- Social impression
- Environmental sustainability
LinkedIn will characteristic your commitments within the About part of your Web page.
You’ll have the ability to add to the part by internet hosting content material that demonstrates your organization’s values, together with movies, studies, certifications, and weblog posts.
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