Project Introduction

PJ Dave Group consulted us on ways they can improve their online performance which was outdated. this affected their position in the industry.

Based in Isinya, Kajiado county, the PJ Dave Flowers Group is a family-owned cut-flower business that grows and exports cut roses daily to customers around the world.

As a group, they are one of the largest growers of cut-roses in Kenya with over 20 years of experience, and with 250 ha under greenhouse production. They export their flowers to customers all over the world, namely; Europe Asia, Middle East, and Oceania.


Web Design


Brand, UX Strategy, SEO


PJ Dave Flowers Group –

The Challenge

PJ Dave’s online performance was impacted by an outdated, slow website which led to a poor user experience that didn’t deliver clear communication of their leadership in the fresh-cut flower industry. Navigating the site was complex with no clear route for international or domestic inquiries.

The marketing team at PJ Dave Flowers Group also recognized the importance of online lead generation to get traffic from their target audience, spread across the European and Middle East regions.

The Result

As a cut-flower business, we are overly pleased with Strategine. They are an agency that did everything we asked for in a timely matter. I will definitely be recommending them to other companies. Thank you for such good work.

We carefully planned a fully responsive WordPress site that was responsive, communicated its strength in the market, and had a seamless inquiry system.

We also developed a content marketing strategy, which included creating blog posts, infographics, informative articles, and videos, designed to position the group as a thought leader in the fresh-cut flowers industry.