Looking to generate immediate traction for your marketing campaign?
Strategine can help you through the initial process, analyze your campaign, and manage it for you, whether you’re interested in a short-term or long-term PPC campaign or want to utilize PPC to supplement your already effective SEO marketing plan.
Our team is available now to speak with you about your PPC needs, whether it is to take over an existing series of campaigns or build an entire PPC campaign from the ground up.
- What is Pay Per Click?
- The Cost of a Pay-Per-Click Campaign
- Can Pay Per Click Compliment an SEO Campaign?
PPC, or pay-per-click, is an online advertising technique in which advertisers place ads on platforms like Google Ads and are charged a fee each time someone clicks on them. When you search on Google (or Bing), you will notice advertisements at the top of the results page.
Do you see the product grid on the right? They are also advertisements that appear when a search is conducted with a commercial aim. PPC is used by businesses to generate traffic, purchases, or inquiries from their target market. Common PPC solutions offer a great deal of targeting flexibility, allowing you to show ads just to those who suit your target demographic.
Companies use search engines to find suppliers of both products and services, and when there is an active audience seeking what your company has to offer, there is a chance to make a sale.
PPC can help you reach out to a target market with a level of precision that traditional advertising can’t match.
You specify the budget for a pay-per-click marketing campaign. Google will keep you near the top of the SERPs for the keyword phrases you’ve chosen as long as you have money left in your budget.
Keep in mind that you will almost certainly be bidding against a number of other bidders for your keyword phrases, so if you don’t want to engage in an “arms race” with your competitors to simply outbid each other, you should concentrate on improving your phrasing and narrowing down your target audience. A successful PPC strategy aims to reduce the cost-per-click (CPC) while improving visibility for your target keywords.
For example, if the cost per click (CPC) for the phrase “affordable PPC ” is $10, a tiny budget of $100 would be depleted in just a few clicks. On the other side, you don’t want to overspend on advertising and have your money wasted on keywords that generate people to your site but seldom, if ever, convert. Before putting your time and effort into a pay-per-click campaign, it’s in your best interest to talk about your ideas.
One major advantage of combining PPC and SEO is that you’ll be able to reach a larger audience. Various users have different interests, and while some users will almost solely click paid advertising, others will never click an ad at all. Limiting your audience based on their preferred search link means you could be missing out on a substantial number of high-value clients simply because you’ve decided to focus solely on PPC or SEO. When both your SEO and PPC campaigns are handled by the same agency, you can rest assured that we will optimize your exposure and produce as many valuable leads as possible.
Our cross-functional teams look at the broad picture and ensure that all efforts put into your SEO and PPC campaigns are done with the goal of increasing conversions as efficiently as possible.
Here are some of the most common questions we get concerning Pay Per Click(PPC), along with our responses!
Why aren’t my ads on the top?
Simply put, your adverts have a low ranking. Max CPC and quality score are the two most important factors that influence ad rank. Your advertising will not appear on top if either of these is low in comparison to your competition.
I notice my competitor's advertisements all over the place. How do we go about doing that?
A remarketing ad, which we highly endorse, is most likely what you’re seeing. When people visit your site, remarketing works by placing a cookie on their computer. The e-commerce giant Amazon is famously known for this.
Why am I not seeing my PPC ads?
In order to stay under your ad budget, Google will limit your advertising if your daily budget is not large enough to capture 100 percent of daily search volume.
Why do I see my competitor’s listing when I search for my business?
If you’re doing well in business, your competitors are likely to notice. They’re bidding on your brand as a keyword if you see their advertisements when you search for your company. If you want to outperform them, start bidding on your own brand.