1. Overview
Dew Contractors is a full-service interior design and construction company based in Nairobi, Kenya. Specializing in office fit-outs, renovations, and large-scale construction projects, they are known for delivering customized, quality spaces across the commercial sector.
Strategine partnered with Dew Contractors to design a professional, conversion-driven website that reflects their expertise—and positions them as one of Kenya’s top construction service providers. The result? A sleek, user-friendly platform that has significantly increased online visibility, inbound inquiries, and sales opportunities.
- Client: Dew Contractors
- Location: Nairobi, Kenya
- Industry: Construction & Interior Design
- Services Delivered: Web Design, SEO, User Experience Strategy
2. Challenge
Dew Contractors’ existing website was holding them back. It suffered from:
- An outdated design that didn’t match their brand quality or the modern standards of construction websites
- Poor navigation that confused potential clients and buried critical service information
- Zero SEO optimization, making it difficult for potential clients to find them in a competitive Nairobi construction market
With Kenya’s construction sector growing and digital visibility becoming a key differentiator, Dew Contractors needed a solution that would elevate their digital presence.
3. Solution
The Strategine delivered a tailored solution focused on website performance, visual branding, and SEO discoverability.
- Designed a clean, mobile-optimized, and professional website aligned with Dew’s brand identity
- Developed intuitive site navigation and logical content flow to boost usability
- Implemented SEO best practices, including keyword targeting (e.g., “office fit-out services Nairobi”, “construction company Kenya”) and metadata enhancements
- Integrated strong visual cues and service pages that highlight their portfolio and unique capabilities
We also provided content guidance to align messaging with how construction clients search online, ensuring strategic lead generation.
4. Results
Since the launch, Dew Contractors has experienced measurable improvements:
- A dramatic increase in search visibility, with several service pages ranking on Google’s first page in Nairobi-based searches
- Enhanced user engagement and lower bounce rates due to simplified navigation and focused content
- A steady flow of new business leads, driven by organic search and clearer service messaging
- Positive feedback from partners and clients who find the new site easier to use and more reflective of Dew’s real-world quality
“We finally have a website that matches the professionalism of our work. Clients now find us easily, and we’re already seeing new inquiries.”
— Project Lead, Dew Contractors
